• Admin
• Sep 01, 2025
• Web3 & Startup Marketing

Examples of Successful Campaigns

The best way to learn is by studying real cases. In startups and Web3, often a single successful campaign becomes the catalyst for rapid growth. Below are some strategies that have proven highly effective.

1. Viral Twitter Thread

Small teams launched threads filled with insights, memes, and simple visuals. A single viral post often generated thousands of retweets and brought in a new audience without any budget.

2. Telegram AMA (Ask Me Anything)

Hosting an AMA session in a partner Telegram community is a powerful way to attract attention to a project. Users ask questions, while the team demonstrates transparency and engages new participants.

3. Referral & Gamification

Referral programs, where users earn rewards for inviting others, have shown tremendous success in Web3. Notcoin and StepN are great examples — hundreds of thousands of users joined through gamified mechanics.

4. Community Challenges

Launching a challenge (for example, “create a meme about the project and win a prize”) generates virality. Such campaigns don’t require a budget but achieve wide reach through user-generated content (UGC).

5. Cross-Promotion on Platforms

Promoting a project not only on social media but also on specialized platforms (such as Upvestor) amplifies the effect. Projects gain extra exposure thanks to the platform’s continuous advertising and reach new audiences.

Conclusion

All successful campaigns share one thing: creativity, community involvement, and consistent engagement. Even without a budget, impressive results can be achieved by leveraging Twitter, Telegram, and platforms like Upvestor.